Prowling-Second Observation (The another side of the coin)-Upright Collection-Work Statement-Scan Love
In “Scan Love,” a profound exploration unfolds as elongated ceramic tiles converge into the intricate pattern of a barcode—a symbol synonymous with commerce and materialism. Yet, this barcode undergoes a transformative journey, entwined and overcome by the symbolism of ivy, where love emerges to replace what was once a mere price tag.
Love, conceptualized as the universal remedy for all pain, finds resonance in the Farsi word “عشق” (eshgh), derived from “عشقه” (ashaage), meaning ivy—the vining plant that envelops and transforms, symbolizing the mission to surround and adhere. The barcode, echoing the ceaseless rhythm of modern trade, is redefined as a vessel for love, transcending its commercial origins.
In a world inundated with barcodes dictating commerce, the narrative questions the pervasive influence of marketing that shapes desires and needs. Amidst the clamor of daily shopping, “Scan Love” prompts reflection on whether society allocates space in the metaphorical family shopping basket for the essential act of scanning love. It becomes a poignant site where the power and manifestation of love can rise above the tumult of desires driven by power, fame, and expansionism.